While British in origin, this compendium of resources is a helpful guide for those seeking to find just the right “hooks” for their local cycling advocacy efforts. The references are broad and linked, and provide a useful way to launch more local or regional searches for information more targeted at local needs. Health, traffic congestion, environment, social equity, tourism, property values, and economic opportunity development are all potential hooks, and have all been researched, case studied and monetized across Europe and North America. Read more here. And see other Active Brockville posts for further reference.