Ontario Launches Cycling Tourism Strategy

At the recent 9th annual Ontario Bike Summit in Toronto, both Minister of Transportation, Steven Del Duca, and Minister of Tourism, Culture and Sport, Eleanor McMahon, made announcements about province-wide cycling initiatives.

Minister McMahon unveiled Tour by Bike, a tourism strategy that will develop and market Ontario as a cycling destination. The Minister emphasized the positive economic impact of cycling tourism, an industry drawing 1.7 million visitors per year, who spend $428 million. Cycling visitors tend to spend more per trip than the average visitor, and tend to stay longer. In cycling tourism research studies last year in Halton, Prince Edward County and Windsor-Essex, 50% of Ontario by Bike registered businesses surveyed said that cyclists were either a core or regular part of their customer base, and 1,594 cyclist nights were recorded at registered accommodation locations.

Learn more about Ontario’s Cycling Tourism Strategy in the comprehensive website here.

Author: Alan Medcalf

Alan is a post-corporate, volunteer, community builder living in Brockville, Ontario. He seeks to create sustainable lifestyle advantage for the community by creating opportunities for more people to choose to walk and to ride bikes. He promotes the health, social, environmental and economic benefits of active mobility.

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