A generation ago, Vision Zero was launched as a systems-based approach to reducing traffic harm. The vision is simple – zero fatalities. The means are more complex – recognizing that people make mistakes that cause harm, and designing roads and traffic environments that minimize risk when mistakes are made. Vision Zero has been adopted as policy in leading European countries and many N.A. cities.
Sweden is now “Moving Beyond Zero” on the principle that eliminating harm is good, yet encouraging healthier behaviours and lifestyles is even better.