Ottawa Valley Boosting Cycle Tourism

The Ottawa Valley region is one among many in Ontario tapping into the successful and growing cycle tourism sector. Their latest investment is route maps: “The cycling map can be used as a tool to draw cyclists from outside of the region to the area, which will support tourism in the area.”

Ask your favourite local/regional councilor why we’re not actively chasing this proven opportunity.

Read more here.

Cycle Tourism In Small Towns And Rural Areas

Sometimes the relentless flood of evidence in research and case studies, all showing the overwhelming positive bottom line and growth of cycle tourism is, well, overwhelming. It can seem cold and analytic, which it needs to be.
Yet local stories inspire and provide context, which is also important, especially in small towns and conservative rural areas.
“Bicycle tourism has an unexpected and humble ability to prop up small economies. And it is those small-but-lasting impacts that we want communities to expect and believe in, and then build from.”

Read more here.