Much has been written about the need to design cycling facilities that serve the majority of people, those who are “interested yet concerned”. This cohort represents the majority, those who are quite willing to use a bicycle more often for everyday activities, yet are dissuaded by safety concerns. Designing to this cohort’s needs led to the adoption of protected lanes as the default wherever possible. And indeed, the largest uptakes in cycling activity occur with the implementation of protected lanes.
In Ontario, survey results have yielded the same outcomes and MTO has embedded the findings as part of their design guidelines in the Ontario Traffic Manual (OTM Book 18 – Cycling Facilities). Available here (large PDF download).
For those interested in the survey research, analysis and case studies underpinning all this see this article from Alta Planning + Design:
“Understanding the ‘Four Types of Cyclists’”.